https://www.harpercollins.com/products/the-prosperity-paradox-clayton-m-christensenefosa-ojomokaren-dillon?variant=32207525511202
Prosperity Paradox, in my view, is a culmination of Clayton Christensen's life long journey with his breakthrough innovative ideas on 'Disruptive Innovations' Theories'. Whereas, he showed the whole world how Disruptive Innovations, disrupt the existing markets from the bottom; he also showed how Jobs to be Done Theory opens new markets for all the players in almost every market!
Until the last days of his life, in the last 3 decades, Clayton Christensen has touched every market with his Disruptive Innovations' Theories.
Clayton Christensen, along with his co-authors, laid the foundation of new way of looking at the world through the glasses of Market Creation Innovations delivering prosperity to the humanity. But the Market Creation task is quite arduous! The book offers the basic structure to envisage & build markets by leveraging technologies through innovations. Since the scope of the book is extensive, deeper analysis & pinpointing of specific issues are missing but serves well in its purpose of envisioning humanity driven by the dream of building prosperous future for the whole humanity.
I get a sense that Clayton Christensen had started putting the foundation for a General Theory of Market Creation. And this was the first book in that direction.
