The Prosperity Paradigm: Cornerstone

Jobs-to-be-Done (Jobs2BDone) Theory was presented with the example of Thick Milk Shakes with Chunks throughout Prof. Clayton Christensen's literature. That is the most wonderful way of identifying the needs & wants of the consumers. This example also emphasizes the rest about the consumers themselves having difficulty in articulating their needs wants, even when they have been already getting satisficed. Though this example highlights leveraging of the available technologies, it is the most apt for diffusion of new technologies. 

Original Image Source: 

https://en.wikipedia.org/wiki/Disruptive_innovation

Disruptive Technologies not only dramatically increase the performances thus disrupting the present markets, they also can do completely new 'jobs' for the customers, consumers and clients. 

Just to give an example, Gordon Moore's Law of doubling the performance of the CPUs every 18 months made PCs to do more new 'jobs' for the end users. The ecosystem driven by the duopoly of Intel & Microsoft relentlessly delivered increasing number of new jobs to be done for the end users for more than 2 decades. And ... in addition, Steve Jobs made the whole ecosystem more challenging, exciting.

 

Interestingly, Sony has been in the forefront of creating new markets by leveraging the available technologies while riding the disruptive technology curves. Steve Jobs finessed the art of creating new markets. This type of Market Creation has greater challenge in identifying the unarticulated needs and then meeting those needs in the most satisficing manner, while building the value chain. The challenge doesn't end there, the Market Makers have to lead & dominate those markets for decades to come by providing the leading edge products for the most underserved markets! 

Jobs2BDone Theory is critical and forms the cornerstone of Prosperity Paradigm for two reasons:

1) The existence of market, the needs & wants of the end users can be highly context specific and are dependent on changing times. And the necessary ecosystems are built for value delivery to the markets in the most optimum manner.

2) The market creation and the necessary ecosystem building can be possible by leveraging the technologies thus Diffusion of Technologies is the way to ensure dramatic value delivery leading to reward sharing by the Market Creators through the ecosystem.

As the humanity evolves at accelerating pace more and more Disruptive Technologies are going to emerge. Presently, we have reached stage of faster adoption of the technologies for the whole humanity facilitated by the latest communication technologies & infrastructure. So we have reached a stage with many disruptive technologies accessible to most of us. The real challenge lies in diffusion of these disruptive technologies unlocking the immense value for the market. The Market Creators are at the barrage point of facing the humongous opportunities. The disruptive innovations unleashed by the Market Creators till date have diffused the disruptive technologies in the service of the humanity. In addition, those innovations have created the necessary infrastructure to facilitate the diffusion of more disruptive technologies to 'do the job' for the humanity. So the new Market Creators are not only leveraging the disruptive technologies to deliver value and thus create the foundation for the forthcoming disruptive technologies. This is how the floodgates of humongous value is opened. And this is the crux of the Prosperity Paradigm.