Found the book to be interesting!
Chip and Dan Heath have approached change management from refreshingly new positive approach. The book, based on multiple books, comes out with practical solutions. The book's essence can be captured in one sentence: 'Complex problems, simple solutions'. The human tendency is to search for complex solutions for even simple problems is something we have experienced. We have also seen many smart people have succeeded by addressing complex problems with simple solutions. The book tries to help the readers to be smarter!
They have come out with the following model to achieve the desired success:
1. Direct the Rider (The 'Rider' here is our 'Rational' mind)
2. Motivate the Elephant (The 'Elephant' here is our 'Emotional' mind)
3. Shape the Path (Define the 'How's of Change)
Under 'Direct the Rider', one of the suggestions is to look at Bright Spots, while solving problems. This is substantiated by an inspiring story about a volunteer, who helped in alleviating children's malnutrition problems in Vietnam in 90s. He also shares a case study of an NGO, which ensured better health standards through setting precise goals and facilitating through out! The authors further provide two more case studies. One about how a community in US was rejuvenated by identifying Critical Moves and being Precise in Implementable recommendations (Clarity). The other one is about how violently abusive parents were reformed by offering them clear demonstrable instructions. The results were better off compared to usual 'anger management' sessions they had to attend! There's a case study of 'food pyramid' campaign which went all wrong! The rider has tendency to 'spin the wheels', which we need to be beware of!
Through multiple examples, the authors come out with refreshing and highly effective tools and techniques to handle change management. That too in a jiffy,... like a switch! What's more they also have a website!
The authors have subdivided the above steps further. For each of those sub-steps, there are numerous examples and case studies. I am finding the book highly beneficial.
I liked the book so much. I also heard Vinod Khosla recommending 'Made to Stick' by the same authors. I am going for that book too!"
Chip and Dan Heath have approached change management from refreshingly new positive approach. The book, based on multiple books, comes out with practical solutions. The book's essence can be captured in one sentence: 'Complex problems, simple solutions'. The human tendency is to search for complex solutions for even simple problems is something we have experienced. We have also seen many smart people have succeeded by addressing complex problems with simple solutions. The book tries to help the readers to be smarter!
They have come out with the following model to achieve the desired success:
1. Direct the Rider (The 'Rider' here is our 'Rational' mind)
2. Motivate the Elephant (The 'Elephant' here is our 'Emotional' mind)
3. Shape the Path (Define the 'How's of Change)
Under 'Direct the Rider', one of the suggestions is to look at Bright Spots, while solving problems. This is substantiated by an inspiring story about a volunteer, who helped in alleviating children's malnutrition problems in Vietnam in 90s. He also shares a case study of an NGO, which ensured better health standards through setting precise goals and facilitating through out! The authors further provide two more case studies. One about how a community in US was rejuvenated by identifying Critical Moves and being Precise in Implementable recommendations (Clarity). The other one is about how violently abusive parents were reformed by offering them clear demonstrable instructions. The results were better off compared to usual 'anger management' sessions they had to attend! There's a case study of 'food pyramid' campaign which went all wrong! The rider has tendency to 'spin the wheels', which we need to be beware of!
Through multiple examples, the authors come out with refreshing and highly effective tools and techniques to handle change management. That too in a jiffy,... like a switch! What's more they also have a website!
The authors have subdivided the above steps further. For each of those sub-steps, there are numerous examples and case studies. I am finding the book highly beneficial.
I liked the book so much. I also heard Vinod Khosla recommending 'Made to Stick' by the same authors. I am going for that book too!"
